inSIGHT Lab., presented by Tortuga Studios in association with Inner West Council, is an insight into the rich cultural and creative heritage of the inner west. Designed to make the most out of QR code technology, inSIGHT Lab is just that, a project that allows us greater perceptive vision of the creative wealth that exists all around us.
Insight is a rare thing. Flanked by the well-groomed horsemen of intelligence – wisdom, understanding, and appreciation – insight is intrinsically linked to illumination and revelation, a flash of light that brightens the unknown.
How many times have you wondered what goes on behind the towering warehouse walls and rusted roller doors of the inner west’s creative industrial areas? Sometimes there’s a tell-tale sign, the spark of an angle grinder spilling fizzing light into the air; bass pulsing from under a locked factory gate; flecks of paint littering the tar…
What if an insider’s insight is presented to you in a natty Japanese inspired barcode that just begs to be scanned?
As a series of Labs around the inner west, inSIGHT Lab offers up a bird’s eye view of what’s on, who’s going it, where, how and why.
Click the QR code and be transported down a pixelated tunnel that leads to Alice’s wonderland… into rehearsals for a sky-high aerial performance, perhaps, a demo track on loop that swells into a crescendo; a private viewing of an online gallery, or a voxpop piece on Vimeo.
Who knows what insight you’ll find.